WRAP Cymru swaps recycling for cycling

31st July 2012

Resource efficiency experts get on their bikes for the Cardiff Cycle Challenge

Business account managers, a hospitality specialist and an expert in composting were among a group of waste and resource efficiency experts from WRAP Cymru (Waste & Resource Action Programme in Wales) taking part in the Cardiff Cycle Challenge, which ended 29 July.

The group clocked up over 360 miles between them during the three week event, burning 11,000 calories and preventing 3kg of carbon dioxide. Fourteen colleagues – including team members from North and West Wales – marked the close of the Challenge with a group ride around the 6.5 mile Cardiff Bay Trail.

WRAP Cymru is best-known for its advice and funding for recycling and reprocessing businesses and other companies which want to prevent waste and recycle more, but its work ultimately focuses on delivering environmental as well as business benefits. That’s why, when the not-for-profit company was approached by Cardiff Cycle Challenge organisers, it didn’t hesitate to sign up, as Head of WRAP Cymru Beth Winkley explains:

“Because WRAP Cymru works with businesses and local authorities throughout the whole of Wales it means that members of the team are spread across the country too. We all focus on different specialisms – including helping to grow recycling businesses, advising manufacturers on how to cut their costs, working with restaurants to reduce the amount of food they throw away and retailers to prevent packaging waste - so it’s important that we meet once in a while to share our knowledge.

“For a team like ours which is always so busy, this was a brilliant opportunity to get together, relax and have some fun. And of course cycling rather than using a car helps reduce our carbon footprint which - through our work helping Wales to become zero waste by 2050 - is exactly what WRAP Cymru does too.”

To find out more about WRAP Cymru’s work or discuss how your business could benefit from our support visit www.wrapcymru.org.uk or call 029 2044 8090