WRAP Cymru Appoints New Head

1st April 2014

Carl Nichols to lead resource efficiency experts

WRAP Cymru, the Welsh arm of WRAP, the not-for-profit company which helps businesses and individuals use resources more efficiently, has appointed Carl Nichols as its new head, with effect from 1 April.

He will be responsible for overseeing and developing WRAP’s diverse programme of work in Wales and managing its relationship with the Welsh Government.

Mr Nichols has worked for WRAP since 2004, most recently as Head of Business and Markets. His previous experience includes senior roles at Royal Mail, the RAC and Severn Trent Water, and as an interim manager working with high profile multi-nationals. He holds an MBA from Warwick Business School and an MSc in Environmental Engineering from the University of Newcastle.

Mr Nichols said:

“WRAP Cymru has gone from strength to strength in recent years, and it’s a privilege to have the opportunity to contribute to its continued success.

“I look forward to working with our stakeholders to help Wales reap the benefits of the circular economy.”

The appointment comes at a time of significant growth for WRAP Cymru, which opened its first office in September 2008. It recently moved to new premises in Carlyle House on Cathedral Road, Cardiff, and appointed two trainers to provide Love Food Hate Waste food waste prevention workshops for businesses, community groups and other organisations. It is also in the process of recruiting a further four new members of staff to help deliver the Welsh Government’s Collaborative Change Programme of support for local authorities.

In addition to this work, WRAP Cymru continues to provide support – including grants and funded consultancy  – to small and medium businesses in the hospitality, tourism, food and drink and manufacturing sectors as well as the waste and resources industry. Since October 2011 its ARID project, which provides capital funding for reprocessors, recycling collections and manufacturers which want to use recycled content, has supported 39 businesses, resulting in the creation of over 140 new jobs; more than 100 hospitality, tourism, food and drink businesses have received WRAP Cymru’s support since the start of 2013.

Mr Nichols continued:

“From my experience as Head of Business and Markets for WRAP, I know that businesses of all sizes and from a range of sectors can benefit from preventing waste, recycling more or using recycled materials in their products.

“There are some fantastic Welsh success stories out there, and I’m eager to work with others to help create even more.”

Mr Nichols replaces Beth Winkley, who stepped down to pursue other interests at the end of March.