Brains beer goes green

11th April 2012

Brewery is first Welsh business to make waste pledge

Welsh brewer S.A Brain & Co Ltd has cemented its environmental credentials by becoming the first Wales-based signatory of a grocery industry responsibility deal on waste.

WRAP’s (Waste & Resources Action Programme) Courtauld Commitment 2 aims to reduce the environmental impact of the grocery sector and make food and drink manufacturers, retailers and suppliers more resource efficient.

WRAP works closely with the signatories, which include food and drink manufacturers and supermarkets - to develop plans to help their businesses:

  • Cut costs and reduce waste and carbon dioxide emissions
  • Meet consumer demand for less waste 
  • Improve industry practice/help to drive sector innovation
  • Improve resource efficiency of products and their packaging
  • Create a support network and vehicle for change
  • Be in a better position to respond to a carbon – constrained future

Every year in the UK the average household wastes £680 worth of edible food, while the retail supply chain as a whole produces £5 billion worth of food, drink and packaging waste. The Courtauld Commitment 2 aims to tackle this by:

  • Reducing the carbon footprint of packaging by 10 per cent
  • Reducing household food and drink waste by 4 per cent
  • Reducing product and packaging waste in the grocery supply chain by 5 per cent

Bill Dobson, Head Brewer at Brains, said:

“At Brains we take our environmental responsibilities seriously. We have already introduced new lightweight glass bottles to reduce the amount of raw materials we use, and are continuously looking to improve our supply chain to reduce waste and improve recycling.

“We’re proud to be Wales’ first Courtauld Commitment 2 signatory and look forward to working closely with WRAP to develop our resource efficiency plans.”

Hugh Jones, WRAP’s Food and Drink Account Manager for Wales, added:

“More and more food and drink manufacturers and retailers are making resource efficiency an integral part of their plans, which is why some of Britain’s biggest brands have signed up to the Courtauld Commitment 2.

“It’s great news that they’ve been joined by such an iconic Welsh business as Brains. I hope that other Welsh businesses follow its lead, and commit to reducing their waste and recycling more.”

Although the Courtauld Commitment 2 is a UK-wide initiative, it ties in closely to the Welsh Government’s target of recycling 70 per cent of all waste by 2025. Environment Minister John Griffiths has welcomed today’s news, saying:

 “We know from the recent municipal recycling and waste statistics that Welsh householders are recycling more than ever before. But we all need to do more if we are to reach our target of recycling 70 per cent of all waste by 2025 and being zero waste by 2050.

“That’s why it’s important that retailers and manufacturers play their part too – both in reducing the amount of waste they produce, and encouraging householders to do the same.

“I am delighted that Wales has its first Courtauld Commitment 2 signatory in the shape of Brains, and I call on other Welsh producers, suppliers and retailers to make the pledge and do what they can to cut waste.”


Hugh Jones

Key Account Manager - Food & Drink Wales
07809 092897