Love Food Hate Waste campaign launch Greater Manchester Waste Partnership

29th November 2016

Love Food Hate Waste (LFHW) is a national campaign which aims to raise awareness of the need for all of us to reduce the food we waste by highlighting the benefits of doing so.

Approximate spend: £0.006 per household and total cost £6,000
78 invited attendees & 5 members of press
3 radio interviews including BBC Radio Manchester
At least 13 press articles including a feature piece in the Manchester Evening News

Overview

Overview

The Greater Manchester campaign aims to increase the number of committed food waste reducers by 10% between April 2009 and April 2011 which would divert 8,416 tonnes of food waste from landfill.

The launch event was used to generate significant PR to raise awareness of the issue and offer practical benefits and solutions to residents. As well as securing the attendance of key media, it was also used as a networking opportunity for influential individuals, ambassadors and organisations.

It was a key opportunity to involve senior officers and members from all councils to get their support and buy in for the campaign going forward and was intended to be an engaging event with a clear memorable message.

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